Catch the Bzz

It's no surprise that word of mouth referrals are the most effective marketing tool available. BzzAgent, an emerging marketing services company has found a way to harness the power of referrals by creating a framework for focusing, measuring and analyzing the "buzz" created about new products and services.

Using a network of BzzAgents, actual users of the products who are willing to tell others about their experience, BzzAgent is able to capture data on how buzz spreads and what messages are being communicated. This data is more valuable even than focus group results, since the feedback is totally unpaid and unobserved.

Bzz agent is the 99th Cow in Seth Godin's 99 Cowscompanion to Purple Cow. Purple Cowneeded no advertising to propell it to the top of this summer's must-read list of business books, thanks to BzzAgent. Read 99 Cows to learn more.

Although BzzAgents can earn points for Bzzing that can be redeemed for rewards, there is no payment for buzzing. Unlike campaigns relying on paid "shills," the buzz generated by BzzAgents is not canned, thus it's much more effective than deceptive attempts to create artificial buzz using paid "real people."

Are you a consumer products marketer? You should talk to these guys. If you fill out this form, you'll get a response from Dave or one of his staff who can tell you more about this cool new way to harness and measure the Bzz about your company and its products.