Spirit Awards on IFC Presents : Little Miss Sunshine

Little Miss Sunshine, the Fox Searchlight release purchased for a record price at Sundance in 2006, was named 2007 Feature of the Year at today's Independent Film Channel's Spirit Awards ceremony.

Via backstage streaming Web video broadcast live after the show, all five producers appeared and expanded on their thoughts about winning the top Indie film honor.

Producers credited the blogosphere for driving word of mouth recommendations that enabled the film to quickly gain popularity, noting that the impact of social media was a big factor in spreading the word about Little Miss Sunshine.

The producers and the Fox Searchlight team "get" social media, which makes sense given the success of other Fox social media and online networking brands, including MySpace among others.

Congratulations, Little Miss Sunshine!

Labels: awards, blogs, Fox.Searchlight, Little.Miss.Sunshine, movies, MySpace, social.media, word.of.mouth